A personal, practical approach to brand
voice strategy and marketing implementation

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An Intentional Approach

“If you don’t believe in what you’re saying, there’s no point in saying it.” – Anne Lamott

You genuinely care about your work and your clients. You want every aspect of your brand to reflect the level of quality and service you provide. To capture that in the work we do together, it’s essential that we forge a connection early on. Together we’ll articulate who you are, what you bring to the table, and how your clients benefit from working with you. 

We’ll portray the best version of you and your firm to prospective clients and make your work shine. Additionally, I’ve designed every service so that you have a fresh perspective and a clear understanding of how to implement your deliverables when we finish your project.

Allow me to do for you what you do for your clients — exceed your expectations and wow you with the final result.

Brand Voice Audit

Not sure how your brand voice is coming across? Start here.

There's a disconnect between the quality of work you're delivering and how your brand shows up. Maybe it's outdated website copy, a fragmented presence across platforms, or inconsistent messaging—whatever it is, you feel it.

This asynchronous audit gives you an outside perspective on what's working, what's not, and where to focus your energy.

You'll complete a short questionnaire and share up to three brand touchpoints for me to review—your website, Instagram, LinkedIn, recent newsletters, or anything else that represents your brand. I'll review everything and send you a Loom video walking through my findings, plus a PDF with my top recommendations for strengthening your brand voice and presence.

From there, you can implement on your own or we can explore working together to bring those changes to life.

So we’ve assessed your brand voice—now what?

You're phenomenally skilled with the experience to back up your boldest claims, but remembering every nuanced detail of your brand feels impossible. One moment you're crystal clear, the next you're drowning in scattered intentions.

In this three-hour VIP session, we'll create your done-with-you brand strategy handbook—your North Star for everything from networking conversations to marketing strategies.

Your North Star: A VIP Brand Clarity Intensive

Let’s chat about your VIP Brand Clarity Intensive »

  • This is perfect if you're:

    • So intimately tangled in your business that seeing it clearly feels like describing your own heartbeat

    • Wrestling with articulating what makes you extraordinary

    • A people pleaser ready to reclaim your professional identity

    • Juggling multiple brands or pivoting constantly

    You'll walk away with:

    • A brand voice sharp enough to cut through noise and sticky enough to stay with your audience

    • Clear non-negotiables that help you hold your boundaries and keep you focused on what makes you unique

    • The kind of clarity that makes potential clients lean in and say "Tell me more"

Your website is often your brand’s best chance to make a genuine connection with prospective clients. They may have been referred to you by a former client or friend, seen your signage at an event or jobsite, or you may have turned up in their search results.

Whatever method they used to find you, how can you make the most of this opportunity? Images are important, but they aren't always enough. The copy on your site needs to let them know who your right-fit client is, how they can work with you, and what to do next. 

If you’re ready to work with a copywriter who can capture your voice and convey what you have to offer while making it clear exactly who you want to work with on future projects, I’d love to hear from you.

Website Copywriting

Case Studies

Brainstorming the Castle took the task of SEO implementation to the next level by seamlessly incorporating keywords into this interior designer’s elevated and approachable voice.

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Brainstorming the Castle helped this busy, growing architecture and design firm update its digital presence with concise, compelling copy highlighting its capabilities and showcasing its dedication to providing five-star service.

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Brainstorming the Castle developed an elevated, but approachable brand voice for this new line of eco-conscious acoustic products

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  • Elevated My Business

    “As an interior designer, I know how important it is to find the right fit in a working relationship. I did selectively interview other very highly recommended copy writers, but once I had my discovery call with Kim, I knew that she would be the person to elevate my business and to capture my spirit in words.

    Copywriting is extremely personal. Kim's caring nature throughout the project, her great organizational skills, and gifted ability to identify and express my particular brand message and personality was absolutely fantastic. It was such a pleasure to work with her, and I would HIGHLY RECOMMEND her services. She is a real gem!”

    — Claudia Grunberger, Grunberger Interiors

  • An Amazing Job of Listening

    “I have so much respect for Kim and the work she does.  When it comes to writing about my own business, I can get lost in the details and quickly go down a rabbit hole of nonessentials; this is not productive and can lead to missed opportunities because your message isn’t clear and appealing.

    Kim did an amazing job of listening and trying to fully understand what I need to communicate to my audience and then doing so in my voice. Words come naturally to her, and that’s a gift I’d hire her for over and over again!

    She has written copy for my annual fundraiser‘s landing page and my entire website. It was very easy to hand over that huge process and let a true professional do it best.”

    – Kelli Hull, Kelli Hull Photography

How can I help you stand out?

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