A personal, practical approach to brand
voice strategy and marketing implementation

An Intentional Approach

“If you don’t believe in what you’re saying, there’s no point in saying it.” – Anne Lamott

You genuinely care about your work and your clients. You want every aspect of your brand to reflect the level of quality and service you provide. To capture that in the work we do together, it’s essential that we forge a connection early on. Together we’ll articulate who you are, what you bring to the table, and how your clients benefit from working with you. 

We’ll portray the best version of you and your firm to prospective clients and make your work shine. Additionally, I’ve designed every service so that you have a fresh perspective and a clear understanding of how to implement your deliverables when we finish your project.

Allow me to do for you what you do for your clients — exceed your expectations and wow you with the final result.

Brand Voice + Marketing Audit

Not sure how your brand is coming across? Start here.

There’s a disconnect between the level of work that you’re doing or service you’re providing and your current brand voice. Maybe it’s outdated messaging on your website or inconsistent content. Before you can decide how to fix the problem, you need to take the time to figure out what is and isn’t working.

For those who have never worked with me before, these sessions are a great way to see my strategic mind in action (I’ve been told it’s like watching a mathematician ‘show their work.’).

Before our session, you’ll answer a questionnaire and provide links to your brand touchpoints for me to review so that we can hit the ground running. At the end of our two-hour call, you’ll have an expert-informed assessment of your brand voice and suggestions for how to move forward.

So we’ve assessed your brand voice + marketing efforts—now what?

You're phenomenally skilled with the experience to back up your boldest claims, but remembering every nuanced detail of your brand feels impossible. One moment you're crystal clear, the next you're drowning in scattered intentions.

In this three-hour VIP session, we'll create your done-with-you brand strategy handbook—your North Star for everything from networking conversations to marketing strategies.

Your North Star: A VIP Brand Clarity Intensive

Let’s chat about your VIP Brand Clarity Intensive »

  • This is perfect if you're:

    • So intimately tangled in your business that seeing it clearly feels like describing your own heartbeat

    • Wrestling with articulating what makes you extraordinary

    • A people pleaser ready to reclaim your professional identity

    • Juggling multiple brands or pivoting constantly

    You'll walk away with:

    • A brand voice sharp enough to cut through noise and sticky enough to stay with your audience

    • An internal compass that keeps you focused on what makes you unique

    • The kind of clarity that makes potential clients lean in and say "Tell me more"

Let’s turn strategy into action.

You have your brand strategy handbook—now it's time to put it to work. This follow-up package ensures you don't let your investment gather digital dust while life gets in the way.

Three 1.5-hour sessions over six weeks give you live expertise, real-time feedback, and the accountability you need to follow through.

When you block time in your calendar and invest in the support, you actually implement. It's that simple.

Implementation Extension

  • Our sessions can include:

    • Reviewing existing touchpoints to ensure they align with your new brand strategy

    • Developing messaging plans for referral sources and prospects

    • Role-playing real-life scenarios with clients and referral partners

    • Crafting social media and content marketing campaigns

    • Live review and optimization of your marketing efforts

    This extension is perfect for: Busy professionals who know they need accountability to turn strategy into results, and entrepreneurs who want expert guidance as they roll out changes to avoid costly missteps.

Case Studies

Brainstorming the Castle took the task of SEO implementation to the next level by seamlessly incorporating keywords into this interior designer’s elevated and approachable voice.

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Brainstorming the Castle helped this busy, growing architecture and design firm update its digital presence with concise, compelling copy highlighting its capabilities and showcasing its dedication to providing five-star service.

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Brainstorming the Castle developed an elevated, but approachable brand voice for this new line of eco-conscious acoustic products

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  • Elevated My Business

    “As an interior designer, I know how important it is to find the right fit in a working relationship. I did selectively interview other very highly recommended copy writers, but once I had my discovery call with Kim, I knew that she would be the person to elevate my business and to capture my spirit in words.

    Copywriting is extremely personal. Kim's caring nature throughout the project, her great organizational skills, and gifted ability to identify and express my particular brand message and personality was absolutely fantastic. It was such a pleasure to work with her, and I would HIGHLY RECOMMEND her services. She is a real gem!”

    — Claudia Grunberger, Grunberger Interiors

  • An Amazing Job of Listening

    “I have so much respect for Kim and the work she does.  When it comes to writing about my own business, I can get lost in the details and quickly go down a rabbit hole of nonessentials; this is not productive and can lead to missed opportunities because your message isn’t clear and appealing.

    Kim did an amazing job of listening and trying to fully understand what I need to communicate to my audience and then doing so in my voice. Words come naturally to her, and that’s a gift I’d hire her for over and over again!

    She has written copy for my annual fundraiser‘s landing page and my entire website. It was very easy to hand over that huge process and let a true professional do it best.”

    – Kelli Hull, Kelli Hull Photography

How can I help you stand out?