EntreArchitect Podcast | Crafting Your Unique Brand Voice
In January 2024, I saw a LinkedIn post by Mark R. LePage about helping small firm architects thrive—and I reached out immediately. We scheduled a call, hit it off, and by the end of that conversation, he'd invited me to be a guest on his podcast and host an expert session for the EntreArchitect community. A few weeks later, he asked me to speak at the EntreArchitect Community Annual Meeting in Nashville.
Mark is the founder of EntreArchitect—a global online platform launched in 2012 to provide resources, training, and community for small firm architect entrepreneurs. He's also the CEO of Gābl Technologies, president of Fivecat Architecture Studio, a natural storyteller, and one of the most generous people you'll ever meet. The conversations he facilitates are easy, informative, and compelling. I’d love it if you’d give my episode, #581 Crafting Your Unique Brand Voice, a list.
From the EntreArchitect Podcast website:
In this episode, we sit down with Kimberley Healy, founder of Brainstorming the Castle, as she shares her journey to becoming a brand voice strategist for architects, interior designers, and brands in the A&D industry. Kim discusses how her entrepreneurial upbringing and diverse career in marketing and copywriting, including roles at F. Schumacher & Co. and the D&D Building, helped her shape a unique approach to brand storytelling.
Listeners will gain insight into the importance of crafting a clear, consistent, and character-filled brand voice that resonates with the right audience. Kim provides practical tips on how firms, large and small, can distill their messaging to drive engagement and create a lasting impact. Additionally, she touches on the evolving role of AI in copywriting and offers a word of caution about maintaining the human touch in branding. Whether you're in architecture, design, or a related field, this episode will inspire you to commit to developing a brand voice that truly reflects your business.
